Cruise BoltCruise OriginCruise PAV

Cruise2019–2024

A new way to get there.

As consumer design lead, I shaped the rider experience across apps, in-car interfaces, and hardware for the Bolt and Cruise Origin. I also explored new vehicle concepts and built tools to accelerate engineering.

Ridehail redesign

I initiated a north-star vision for the ridehail service, leading to a full redesign of the mobile app and in-car tablets.

2024

Prototypes & explorations

Talk to Poppy (2024)
Glowing button (2023)
Swipe to unlock (2022)
Climate controls (2022)
Ride matched (2018)

PAV

How do people stay in control of a personal vehicle without a steering wheel? As the sole designer on a CTO task force, I designed a command-center tablet for entertainment and manual driving controls, making the concept tangible in a custom vehicle prototype for GM leadership.

2023
Personal autonomous vehicle reveal
Horizon OS walkthrough
Manual driving controls
Relax · cabin mode
Relax · tablet controls

Origin

With no driver and an unfamiliar cabin layout, Origin needed to help riders know what to do and where to look. I led the experience across the app and cabin interfaces, using in-vehicle research and prototypes to guide vehicle, firmware, and software development.

2021–2022
Finding the pickup spot
Boarding the Origin
Ready to ride
Cabin overview
Getting ready to ride
Trip progress & drop-off
Ride vibes
Cabin lighting
Audio & entertainment
Trivia
Cabin activities & settings
Shared audio
Door button & keypad
Open / close door
Start / stop ride
Cruise CEO and COO enjoying our vision prototype
Origin team